Old Holland produces all its classic oil paints according to traditional formulas (the durability of which has been demonstrated over the course of time), supplemented by the latest contemporary insights.
The choice of pigments is a unique mix of the best traditional colours and the best pigments derived from the latest technological developments.
In 1985, following extensive research, Old Holland presented a revolutionary range of 168 oil paints, each with the highest degree of lightness.
Traditional, non-lightfast pigments were replaced with modern lightfast pigments with the same colour characteristics as the traditional ones.
Thanks to the highest possible concentration of pigment in each colour, the paint has an unprecedented colour strength.